Understanding your target audience: A beginner’s guide

If you’re looking to grow your business, you’re probably aware that one of the most important factors is understanding your target audience. So, we’re going to take a beginner’s look at what target audiences are, why they’re important, and how you can start to better understand yours. So, what exactly is a target audience? Simply […]

Our Top 3 Keywords Per Industry

Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]

Back-to-School Marketing Campaigns We Love

The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK.   To […]

What Does a Marketing Assistant Actually Do All Day?

As lockdown regulations start to ease in the UK and vaccines are rolled out, we have a glimmer of hope at the prospect of life returning to normal. Watching your business regain its strength and start to flourish is what all SME owners’ priorities are right now. So, what exactly does your marketing strategy look like […]

Digital Marketing Basics for Absolute Beginners

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]