About Storm’s Edge Therapy
Storm’s Edge Therapy, founded in October 2016 by Clinical Psychologist Kael, offers a unique approach to psychological therapy
and coaching. This innovative clinic, with its Pluralistic Therapy Model, tailors treatments to meet the diverse needs and
expectations of its clients. The clinic has thrived in offering therapy for relationship struggles and mental health support
to adults, couples, and families.
Storm’s Edge Therapy faced several challenges as it grew. Transitioning from a sole trader to a limited company
was a crucial step for financial stability. Simultaneously, the clinic recognised the need to switch accounting
software from Freshbooks to Xero. The administrative workload had become a significant obstacle to the team’s
core mission. The practice needed to streamline its processes, making it essential to change how tasks such
as scheduling and financial records were managed.
AVirtual became an integral part of Storm’s Edge Therapy, taking on various responsibilities. This included
assisting with the company’s registration as a limited entity and finding the right accountant. VA Lauren
played a pivotal role in setting up, integrating, and managing the new accounting software, ensuring a smooth
Lauren also took charge of daily tasks, such as debt collection, processing private insurance claims, and scheduling
appointments, relieving the clinic’s team of these burdens. She maintains Xero and meticulously reconciles all
financial transactions on Stripe, further streamlining the financial workflow, including month-end reporting and
the development of a profit & loss report.
Working with a developing economy to address in a small way historical imbalances was a criterion for Storm’s
Edge. Secondly, there was reliability, the trust to hand over a task and then not have to think about it again.
Finally, breadth of service (one person/team to meet all requirements rather than juggling multiple moving parts).
How it all came together
The integration of AVirtual into Storm’s Edge Therapy’s operations was seamless and efficient. Lauren managed
the transition from the old accounting software to Xero, making sure all data was accurately transferred.
AVirtual’s systems for staff changes proved effective, ensuring a hassle-free process. Lauren took ownership,
allowing the clinic to focus on primary objectives with full confidence that administrative duties were in
With AVirtual on board, Storm’s Edge Therapy successfully navigated the transition from a sole trader to a limited
company, resulting in significant per annum savings into the thousands. The client now dedicates more time to
critical tasks, such as writing blogs and developing new programmes, rather than routine administrative work.
Lauren is crucial in reducing the effort required to onboard new therapists.
Storm’s Edge Therapy values the AVirtual service for its reliability and proactive approach to getting things
done. Lauren efficiently handles day-to-day responsibilities while promptly addressing any issues. The result
is a trustworthy and collaborative relationship that allows the clinic to focus on its core work and growth.
AVirtual has become an integral part of the team, with a shared sense of mission and contribution.
The key takeaways
By taking ownership of administrative tasks, AVirtual has empowered the clinic to direct its energy towards
innovation, growth, and providing exceptional mental health support. Storm’s Edge Therapy continues to
expand its horizons, thanks to AVirtual’s support.
If you’re seeking to enhance your online presence and drive growth, consider exploring
how the professional and adaptive services of AVirtual can support your journey.
Reach out today and start exploring the benefits to your business.