While a massive achievement on its own, starting a small business is the easy part. Keeping the momentum going is the hard part, and your sales strategy will play a significant role in this. You could have the best product or service on the market, but increased sales will always be that constant goal, no matter your industry.
Money makes the world go round, right?
Here we share some of the best sales techniques you could easily implement into your small business.
Believe in your product
You must have started this thing with a strong belief that there is a need for the product or service you’re providing. You believed it was a viable business opportunity, so you went for it. The key is to continue to be your product’s champion.
That belief and passion become infectious, impacting your sales team, other employees, and, most importantly, your potential customers.
Believing in your product is the first and most fundamental step to selling more.
Keep your online presence updated
Wherever first introduced to your brand, it’s highly likely that customers will go straight to your website and social media channels to follow up. That’s just the way the customer journey unfolds these days.
Establishing an online presence is not enough; you must ensure that all your business’s platforms are regularly updated to reflect and align with everything else happening within the organisation. For example, if you host an event to launch a new product, part of your deliverables will be updating your website or e-commerce platform, promoting it on social media, and updating any other relevant company collateral while you’re at it.
Provide an incentive for first-timers
A trial is one of the best retail sales techniques to offer first-time buyers and is a really great incentive to sweeten the deal. This could be a discount or free gift for first-time buyers. Chances are, these customers are already lukewarm and just need a little nudge to convert.
The discount may cost you some of your usual profit-per-product, but remember that the value of a new customer gained far outweighs that.
Sell to existing customers
Once you have a significant base of existing customers, push to sell to them through them. It’s a lot easier to up-sell or cross-sell to existing customers than it is to gain new ones. You already have people expressing an interest in your brand and product, so milk that for all its worth.
All of these sales techniques to close a deal may be a lot to take in, given what’s already on your plate as a small business owner. The good news is that a virtual assistant can help you with your sales strategy.