It’s one thing to design and build a website for your products, but it’s another thing to actually ensure you make any sales. The World Wide Web is so vast, it’s all too easy for any entity or business to get lost in the clutter. Below we share some tips to increase your chances of getting more sales through your website.
Make your home page work for you
Start by keeping your home page as clean and simple as possible. You want to include effective call-to-actions above-the-fold, and use easy, accessible language that won’t alienate any potential customers. This should include your business’s value proposition (i.e., what sets your business apart from the rest).
Even if you have a broad range of products on offer, use the home page to drive your hero product/s only. Fewer products with relevant text descriptions will prove more effective than displaying a bigger catalogue on the home page.
Build an email database
Getting people to sign up to receive updates about your website already gives you an idea of their interest in your brand and product. If cold is uninterested, and hot is super keen, then the people in your email database are pretty warm, and it’ll eventually just be a matter of ‘dangling the carrot’ in order to secure a sale.
One surefire way to gain email addresses is to give customers some kind of incentive for signing up. A popular way of doing this, especially for small businesses, is to offer a discount on the first purchase. Better yet, create a pop-up on the website’s home page prompting the sign-up. Not only will you be adding to your database, but you’ll be warming up a potential customer even further with a special discount.
Create relevant, SEO-optimised content
Having a regularly updated blog can do wonders for sending traffic to your website, and eventually driving sales. Make use of tools such as SEMRush or Moz to do keyword research within your market segments. This will help you define your content strategy, which includes target-appropriate content that incorporates strategic keywords.
Simply put, when a user searches specific terms on the internet, the chances of your brand ranking higher on the results page increase when you create specifically optimised content.
Experiment with paid promotions
Both Google Ads and Meta offer viable solutions for driving traffic to your website, as well as ad formats that are specifically built to drive sales. While a bigger investment will mean better results, you can easily garner results with small budgets too. Both allow you to target by demographic, device, location, and interest, so you’ll get hyper-targeted ads each time.
As a small business owner, you have a lot on your plate, and optimising your website for sales is likely part of a growing list of to-dos. Hiring a virtual marketing assistant for this task can make a world of difference, lightening your load by incorporating professional, proven strategies to drive sales.