If you own an eCommerce business or online store, it’s time to start preparing for the festive season. Not only is December just weeks away, but studies show that consumers are already shopping online for the holidays. So, if you haven’t started gearing your online business up for the festive period, now is the time to start.
Let’s take a quick look at some festive season online shopping stats:
- Global online holiday spending is expected to hit £818 billion this festive season.
- 28% of shoppers plan on spending more online than last year.
- Nearly two million more people than last year are expected to shop online in the upcoming holiday period.
- More than 45% of consumers started their holiday shopping earlier than usual in 2021.
As you can see, it’s a very good idea to start preparing your online store for the holidays as soon as possible. You don’t want to miss out on the opportunity to boost sales and increase conversions during a time when shoppers are willing to spend.
Here are our top tips for getting your eCommerce business ready for the festive season.
Check your stock levels
If you want to see big sales results this festive season, you have to be prepared to be able to serve your customers and give them what they want.
Customers who are faced with out-of-stock messages or who can’t get what they’re looking for at your online store will choose your competitors over you.
For this reason, it’s vital that you ensure you have enough stock of the items you will be selling over the holiday period.
If you need to place larger orders with your suppliers or get more hands on deck to craft your custom items, now is the time to do it.
Get your logistics in order
Customers who are shopping online right now for the holidays are doing so to make sure they get their orders on time for their festivities. Most consumers who are shopping on your website will expect to receive their goods or services within a reasonable amount of time.
It’s important that you can ensure fast and efficient delivery to keep your customers happy and coming back for more.
Review your logistics processes and do what you can to safeguard your delivery procedures during this busy time. Remember, happy customers yield higher sales.
Hire a virtual marketing assistant
Your virtual marketing assistant can develop a strategy to help you make the most of your festive season campaigns and get the results you deserve.
Interested in hiring a virtual marketing assistant? Visit our website to book a free consultation to find out more. We’d love to tell you how our virtual marketing assistants can help you achieve amazing results this festive season.